BR!DGE may or may not be a recording artist you’re hearing about for the first time, but he is definitely an artist you will find hard to not be hooked to once you hear his contagious melodies.
He has been gradually building his presence since 2019 as an independent artist/producer, releasing songs with styles which are heavily influenced by Jamaican reggae & dancehall culture (being of such heritage himself) and quickly being recognised by taste makers such as Toddla T.
During the final quarter of 2020 BR!DGE stepped things up and released a round of quick fire songs with accompanying visuals known as the ‘Freestyle Series’. The stand out star was ‘Put It On Freestyle’ (prod. by EK The Obstinate Beast. This song's impact fast tracked BR!DGE to gaining national Radio support from several stations in the UK, including BBC 1Xtra & and also getting himself play-listed by Reprezent Radio.
We sat down with BR!DGE and threw in a little Arcminute World Q&A to kick off his new release: Pressure Freestyle.
When and How did you get started?
My journey in music started from home to be honest, although it’s a cliche thing to say I literally grew up in a house of music, it was a big part of growing up. Sunday mornings are always the most memorable and anybody who grew up in a Caribbean household can relate, when you’re woken up to the the b-line of Reggae Music and then the smell of breakfast and Sunday dinner cooking simultaneously opens up all your other senses, it’s a spiritual experience that I’m grateful for haha!
Music has always had a heavy influence on me from those foundations and my Mum loves collecting music and playing music at parties and events. It was normal for music to transition from Reggae, to Rare Groove to R&B and more throughout each week. This has influenced how I approach music actually now that I think about it.
How would you describe your music?
I’m heavily influenced by my Jamaican upbringing, Reggae & Dancehall are in my soul, but I will say ‘Fusion’ is a good single word to use. I blend styles when I make music, in my choice of production and song writing style you will hear that immediately, but I like utilising Jamaican Patois in my delivery. It just feels second nature to me, I grew up speaking it and to be honest I don’t really think about it, I just create vibes man.
On a deeper note, my aim is just for the listener to feel something different, intriguing to the ear, a new sound or frequency that’s not familiar. I always want whatever I make to stand on its own, this is BR!DGE Music, my sound, you won’t hear a style like this anywhere else.
How did you decide on the name BR!DGE?
I’ve always been known among my peers as someone who brings things together. I genuinely enjoy connecting people, projects, energies, ideas and just bringing things to life. I take the same approach with how I make my music sonically, brining different elements together to make my sound. The name represents me being a means to get from one side to the other, the connector, the fuser, the BR!DGE.
If you were stuck on a dessert island.. what three things would you take with you?
Laptop (loaded with Logic Pro)
Any secret talents?
Wouldn’t be a secret if I told you, I guess you’ll have to wait and see ;-)
Is there anyone that has inspired you to take the music route?
On an immediate level there were definitely two specific people who I would say increased my curiosity when I was young, which quickly became my passion, my close bro who I grew up with who’s a producer known as ‘Play It Lay It Bang’, I’ve got songs he’s produced me coming soon. The second person is my Uncle L, who has been doing music for as long as I’ve been alive and allowed me to practice, learn and develop my talent many times in his home studio. Then I would go home and carry on in my own little home studio when I eventually got one together.
What advice would you give to anyone trying to make it in music?
If you really love it, don’t allow anything to be above that, as in the pressures of “making it”, the love for creating music and touching people with it is most important. I believe when you’re on that frequency everything that should happen for your music will happen, even if it feels like it’s taking long to get some recognition, don’t be concerned with time, just keep developing and getting better. I feel longevity is a great goal have.
Of course if you really do want to make a career out of it, making a plan goes a long way, or if you’re blessed to have close people around you who believe in you then team up and become a force together! Always try to do things that no one has done before, stay out of the “box”.
I’m still on my own journey, but that’s something I have learned.
Do you have a secret guilty pleasure song?
I wouldn’t call it a guilty pleasure, to be honest I don’t think I have one, but a classic song I will love forever is ‘Lexxus - Cook’. Basically it’s a song about him and a girl that’s in or interested in a relationship with him and he’s breaking it down that she needs to be able to cook in order to not empty his bank account on restaurants haha, it’s comedic but it’s the way Lexxus put together the story line and how he flows on the beat, big vibes!
Stream the latest release from BR!DGE 'Pressure Freestyle' from 7th March.